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Category Manager - Beer & Wine

Company: Affinity Executive Search | Location: Sunbury, Pennsylvania | Posted: Jun 16, 2026

Job Summary

Category Manager Beer & Wine | Leading Grocery Retailer | Central PennsylvaniaJoin one of the most trusted names in grocery retailas we continue to expand our beverage category across beer and wine. We?re seeking aCategory Manager Beer & Winewho combines an analytical mindset with a passion for retail innovation and guest experience. In this role, you?ll lead strategic category planning, supplier partnerships, and in-store execution to drive growth and customer engagement. About the Company Well-established grocery chain with a people-first culture Known for strong community involvement and customer loyalty Fast-growing regional brand built on integrity and quality Supportive environment that values innovation and collaboration What You?ll Do Oversee all aspects of the beer and wine category pricing, product mix, promotions, and inventory performance Use category data insights to shape buying decisions, improve margins, and identify growth opportunities Build and execute category strategies aligned with store-level goals and brand positioning Negotiate with distributors and suppliers to maximize trade spend, advertising support, and new product pipelines Lead seasonal resets, planograms, and promotional launches that boost visibility and conversion Collaborate cross-functionally with Marketing, Merchandising, and Operations to optimize placement and storytelling Evaluate private label possibilities and new consumer trends within the alcohol segment Partner with store leaders to ensure execution accuracy, compliance, and visual excellence Mentor and manage merchandising associates, promoting ownership and performance accountability Who You Are Bachelor?s Degree in Business, Marketing, or related discipline 3+ years of experience in category management or retail leadership within the beer, wine, or alcohol industry Strong background in supplier negotiation, assortment planning, and sales analysis Knowledge of beverage industry standards, legal requirements, and merchandising best practices Proficient in Excel, Power BI, or comparable category analytics tools Skilled communicator and collaborator with a balance of strategy and operational detail Why You?ll Love Working Here Competitive salary plus performance-based incentives Comprehensive benefits: medical, dental, vision, and life coverage Retirement plan with company match Flexible spending accounts, wellness resources, and paid time off Employee discount programs and professional growth opportunities Frequently Asked QuestionsQ: What makes this role exciting? A: You?ll own a high-impact category with visibility across the business combining data, marketing, and operations to shape how our customers shop beer and wine. Q: Does experience in alcohol compliance help? A: Yes. Understanding state distribution laws and category guidelines gives you a strong advantage. Q: Is this an in-office or hybrid position? A: This is primarily based in Central Pennsylvania with regular visits to stores and partner sites.

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